Shared independence:
Campaign (Spec)
Wise is known for making international money movement faster, fairer and more transparent, challenging the way traditional banking handles money across borders.
The task was to create a campaign for Wise Young Explorer, a product made for 15–17 year olds travelling abroad — but aimed at the parents and guardians who give them access to it.
15” campaign film
Product experience: Shared Independence starts by turning everyday travel behaviour into proof. Payments, budgets and travel actions become visible progress for parents. Not surveillance, but reassurance. That product logic becomes the campaign.
OOH & carousel
The final layer of the campaign is a free guide parents can pick up at the airport exit after drop-off. Written like a humorous manual for their newfound independence, it gives them small challenges to stop worrying and start reclaiming their own time. To help them get started, Wise unlocks a free dinner when their child buys their first meal abroad, turning the product moment into the parent’s first challenge.
Work by Fredrik Bergo
