Adidas: The club for all
In 2022 Vålerenga changed it slogan from "The pride of Oslo" to "The club for all", a slogan that has been used in the youth and non-professional part of the club for years.
A fitting description for a club with players originating from 75 different countries.
To celebrate the diversity within the club we created “The club for all” campaign for our 2023 kit release, in collaboration with adidas and 00nation.
"The club for all" (main video)
Underneath you will find eight shorter videos created explicitly for social media.
Teaser posted on socials a week before the kit release.
Ad shels in the city center that went live a week before the kit release.
Concept by Fredrik Bergo. Directed and scripted by Christian Sørgard. Produced by 00nation.
