Ghost Death: Get the meningitisB vaccine
I turned Death into a real anti-vax creator to promote meningitis B vaccination.
Through TikToks, Reels, Twitch streams, posters, a music video, and an interactive site, Death spread familiar misinformation in the tone young men trust.
But later the campaign flipped, and revealed the truth: Death is the only one who benefits when you skip the vaccine.
By letting the wrong voice speak, we made the right choice obvious
Ghost Death: Casefilm
OOH
Screenshots from socials and website. Death’s persona sat somewhere between Deadpool and a toxic manosphere creator; funny, provocative, and always giving terrible advice. Watch the 2 min case film to see examples.
