Vålerenga Fotball: 
Content

Vålerenga is one of the best women's football teams in Norway, having won the league title in 2020, 2023 and 2024, and back-to-back Norwegian Cup wins in 2020 and 2021, as well as in 2024. In 2024 they participated in UEFA Women's Champions League. I addition to media relations, I was responsible for the creation of all content. This includes videos, photography and copy.
Over the course of a month, I published an average of 270 (sometimes exceeding 450) posts.
Below, you will find a selection of content that led to three point, off the field.

Siging video of Tilde Lindwall.

Reach: 240 833.

Ad made to promote the Champions League match against the Belarusian side FC Minsk.

Reach: 122 728.

Photography was a great part of my role in the club.
Cheeky poem aimed at Vålerengas biggest rivals.
Reach: 315 904.

Standardized pre-match interview that I made every week before the game.

Avrage reach: 70 000.

Official release video of Vålerenga`s 2021 3rd jersey.
Reach: 192 353.

Vålerenga was going to play against Avaldsnes, a team coached by former Liverpool and Roma player John Arne Riise, arguably one of the most tabloid people in the country. It was clear that we had to make sure he felt welcome.

Reach: 202 000.

Casefilm of the 2023 season ticket campaign which increased sales by 17 percent. I wanted to highlight the fact that a season ticket can mean different things for different people.

Post match interview that I did after every match, posted on socials within 5 minutes after shooting.

"Surprise visit", a tik tok series where we went on unexpected house tours.

Average each: 150 000.

"Question of the week" - Video series.
Average reach: 40 621.
"Behind the fasade" with Stine Brekken.
Reach: 305 437.
I`ve also made lots of graphics during my time working for the club.
BTS video from the 2021 cup final.
Reach: 78 928.

"What would you do if you got 10 000 NOK extra in your bank account?". Reel made for the club's main sponsor.

Reach: 34  222.
"In Oslo city..." - Homage of the clubs supporters where I also promote the derby against Lyn.
Reach 47 989.

Recap of a day with team building.

Reach: 85 003.

Another cheeky poem. Made in relation with a weekend where both the men's and the women's team where playing against Rosenborg.

Reach: 294 882.
"Do you have something positive to say about Lyn?". Promo video made before a derby.
Reach: 192 400.
"Goodbye-video" made for a player that was sold to Brigthon.
Reach: 50 119.
"What is the deal with Bergen?" Promo video made before the 2021 cup final.
Reach: 219 200.

"50s movie magazine style video" where we make fun of a situation happening at fierce rival club Lillestrøm (commonly referred to as "the canary birds"), where two players demanded to be sold, as well as promoting the upcoming derby.

Reach: 110 836.

Excerpt from an article I wrote.

Work by Fredrik Bergo

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