Vålerenga Fotball: 
Video content

Vålerenga is one of the best women's football teams in Norway, having won the league title in 2020, and back-to-back Norwegian Cup wins in 2020 and 2021. In 2023, they're set to take on the Champions League qualifiers. As the media manager, I am responsible for the creation of all content. This includes videos, photography and writing.
Over the course of a month, I publish an average of 270 (sometimes exceeding 450) posts.
Below, you will find a selection of content that leads to three point, off the field.
Cheeky poem aimed at Vålerengas biggest rivals.
Reach: 315 904.

Ad made to promote the Champions League match against the Belarusian side FC Minsk.

Reach: 122 728.

Official release video of Vålerenga`s 2021 3rd jersey.
Reach: 192 353.

Vålerenga was going to play against Avaldsnes, a team coached by former Liverpool player John Arne Riise, arguably one of the most tabloid people in the country. It was clear that we had to make sure he felt welcome.

Reach: 202 000.

Casefilm of the 2023 season ticket campaign which increased sales by 17 percent.

"Question of the week" - Video series.
Average reach: 33 621.
"Behind the fasade" with Stine Brekken.
Reach: 305 437.
BTS video from the 2021 cup final.
Reach: 78 928.

"What would you do if you got 10 000 NOK extra in your bank account?". Reel made for the club's main sponsor.

Reach: 34  222.
"In Oslo city..." - Homage of the clubs supporters where I also promote the derby against Lyn.
Reach 47 989.

Recap of a day with team building.

Reach: 85 003.

Another cheeky poem. Made in relation with a weekend where both the men's and the women's team where playing against Rosenborg.

Reach: 294 882.
"Do you have something positive to say about Lyn?". Promo video made before a derby.
Reach: 192 400.
"Goodbye-video" made for a player that was sold to Brigthon.
Reach: 50 119.
"What is the deal with Bergen?" Promo video made before the 2021 cup final.
Reach: 219 200.

"50s movie magazine style video" where we make fun of a situation happening at fierce rival club Lillestrøm (commonly referred to as "the canary birds"), where two players demanded to be sold, as well as promoting the upcoming derby.

Reach: 110 836.

Excerpt from an article I wrote.

Work by Fredrik Bergo

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