Universal Music Group:
Cherie Mwangi
Cherie Mwangi is a badass, young, female rapper that I collaborated with during my time at UMG Norway.
She describes herself as «every good girls alter ego». The goal was to captivate that description by creating a world where the visuals goes hand in hand with Cherie's musical expression. It's glamorous and distant but feels credible and rough at the same time.
Foto: Eugene Eben-Ezer/Sara Abraham. Video: Huge. AD: Sara Abraham & Fredrik Bergo. Graphics: Henriette Sakrisvold.