eBay:
Campaign (spec)
Problem: Attract Gen Z to the eBay marketplace.
Insight: 30% of all online clothing purchases are returned, and second-hand items often lack a refund option, especially when dealing with private sellers. While eBay is established and trusted, it doesn't stand out compared to its competitors. Gen Z desires to participate in the circular economic system by selling things they don't need, craving an authentic, enjoyable, and mobile-driven experience.
Solution: "The Bay" is a mobile-focused platform made by eBay that reduces the risk of buying preloved items online through augmented reality. It's a place where unwanted clothing comes alive and has the opportunity to "fulfill its potential."
Casefilm
TV ad, script coming soon.
