eBay:
Campaign (spec) (2023)
Problem: Attract Gen Z to the eBay marketplace.
Insight: 30% of all online clothing purchases are returned, and second-hand items often lack a refund option, especially when dealing with private sellers. While eBay is established and trusted, it doesn't stand out compared to its competitors.
Solution: "The Bay" is a mobile-first platform made by eBay that reduces the risk of buying preloved items online through augmented reality. It’s a new way to shop pre-loved: where clothes don’t just change hands, they come back to life.
Casefilm
OOH that highlights the AR-technology that differentiates the bay from its competitors.
A PR-stunt where the clothes "comes alive" and takes over the account of major fashion influencers.
Mock up of the app experience.
Satiric video of a hoodie sharing its story of being forgotten, before finding a new life through "the bay". Click on the script to make it bigger.
Logos
