Master projects
This section showcases selected creative advertising work developed during my Master’s studies. While the full program spans strategy, media, analysis, and technical workshops, this is where the ideas get visual.
This section will be heavily updated during the next months as I'm currently working on casefilms for various international briefs.
1. After a night out, nothing hits like McDonald’s, and it’s open later than you think.
2. The brief was to create a digital audio campaign for Nike through the Spotify platform.
We found out that people get a better workout with hard and intense music, and nothing hits harder than heavy metal. Together, Nike and Spotify turn metal into a performance tool: a curated playlist where the 20 most streamed workout songs are reimagined in heavy metal form.
Nike also buys all the ad-placements in the playlist, turing breaks, to guitar solos for smooth transitions.
"Carnival" by Kanye West, reimagined in metal form.
3. For modern daters, saying goodbye isn’t the end of the story, it’s the beginning. When you delete Hinge, it marks the true start of a committed relationship.
When users decide to delete Hinge, they’re invited to answer a few personal questions about their partner, what made them fall in love, their first impression, the small things that always make them smile. After submitting, Hinge saves these answers as a time capsule, and we turn app deletion into a milestone of modern love.
4. The economist ads
5. Ads for Kindle reading tablet and Moment headache-painkillers.
6. RuncardZ design and launch campaign
(Click the images to make it bigger)
Currenly working on a very cool solution for a D&AD New blood brief.
