The Baptism
I staged a “baptism of fire” for the newly appointed head coach of a rival, turning a regular league match into a moment that captured national attention.
A league game against a top team happens every season, but it’s not every day a freshly hired coach gets to face Vålerenga away. After all, can you really call yourself a proper head coach if you haven’t faced the reigning league winner?
For the PR stunt, I created a viral video inviting the new coach to his own “baptism in fire”.
We followed up with a baptism gift and handed out printed “hymns” to fans across the stadium, making the experience both irreverent and unforgettable.
We followed up with a baptism gift and handed out printed “hymns” to fans across the stadium, making the experience both irreverent and unforgettable.
The stunt spread quickly, generating significant media coverage and fan engagement.
